S. ORIGINAL

S. ORIGINAL

Project S. Object was designed for a young Ukrainian designer. Clothing brand “Project S.” Is a new face of Ukrainian clothing design and it was very important for us to convey the concept of the brand, because the appearance of the store is first of all its business card. When planning, the main thing was to think about zoning, while maintaining a sense of space and conciseness. Departing from the standards, in the center we place not shelves with clothes, but an olive tree with benches for buyers and visitors. Connected moment with nature and a kind of reference to the environmental friendliness of the product. Along the perimeter of the hall – assortment. Particular attention is paid to light, materials and colors in general. All this should not be a distraction, but only a supplement. The color scheme is restrained and monochrome, while the accents are the floor, olive wood and “wicker” elements on the walls, as a reproduction of the texture of clothes – this is the handiwork of Ukrainian artist Olga Pylnyk.

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